Your retail store is open and you are finally in
business. But some questions have been left unanswered. Like how do you
reach your customers? What neighborhoods do you distribute pamphlets
to? What doors do you knock on? And you certainly should find out how
to harness your current customer base to pull in new customers.
Print a map mural and cover
your wall with it. Not one of those
oversized flattened globes with a picture of a panther in South America
and a whale in the ocean. Your map
mural must be relevant to your
business district.
Or your campaign district. Most campaigners
understand the power of a map mural to a successful campaign (I know;
I've been through my share of them!), but few business people realize
how their strategy could be so much easier to achieve with the help of
a wall map. I talked to Kent Hargesheimer of Geo Printer.
Here are five reasons he cites that your business could use a wall map:
5 Reasons to Love Wall Maps!
1. You have people delivering pizzas or crown jewels, political flyers
or newspapers? Let your staff instantly find where they are going. Wall
maps are ideal for deciding where to go before leaving the store
or
depot.
2. Wall maps help you plan.
You can plot where the competition is,
where your customers are...in fact, you can do entire SWOT (strengths,
weaknesses, opportunities, threats) analysis based on geography. If you
plot demographic data, you can easily see where your best target
customers are located.
3. Wall maps can help you
define delivery or sales territories to
maximize revenues. Use erasable markers to redefine territories as
need...such as when you add new customers to the map.
4. Map Murals can actually
draw traffic in off the street. If your map
shows the surrounding neighborhood, people will drop in to your store
to find out where other stores and services are located. Here's a tip -
let customers post a small colored sticker on the map to "mark their
spot"...As a bonus, you'll get an excellent visualization of where your
customers are located.
5. Local map murals are a
great addition to the office decor. They make
your employees feel a little more connected to the community and can
also instill a sense of who the customer is and why they are there (to
serve the customer, right?)
Before you print a map mural,
the map will have to be designed. There
are many great options available at online software stores.
A map on the wall motivates staff and keeps them organized. It connects
you to your customers. Posting a map
mural says," We are in business
and ready to conquer." Just don't try putting up a map of the
world...at least, not to start with.
Look into this,it is not only interesting, but can help grow your
business. Another benefit to business and other professionals is the
map package being offered at
PresentationMapz
Great for teachers.
